EFTTEX Awards 2017
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Supplier aims to breathe life into struggling UK sector

A major supplier of fly fishing tackle in the UK is hiring an army of ‘pro-influencers’ to revive a stagnant market and drive anglers to tackle shops.

GUIDE Flyfishing, which represents some of the top selling international brands, has embarked on a strategy aimed..

Milestones for Pure Fishing and Wiley X at show awards

Four wins for a rejuvenated Pure Fishing and a third success in a row for protective eyewear brand, Wiley..

GUIDE FLY FISHING partners with RISE CREATIVE STUDIO

GUIDE FLY FISHING, the UK's largest distributor of fly fishing tackle, has announced a partnership with a creative agency..

Simms ‘ups the ante’ with 2019 range of technical apparel

Simms Fishing Products says it has ‘upped the ante’ with its recently announced range of technical apparel for 2019. The..

Grundéns partners with Salmon Sisters to produce women’s gear

International apparel manufacturer Grundéns and the Alaskan company, Salmon Sisters, have announced a new collaboration for 2018. The two brands,..

Simms Fishing Products partners with Veil Camo

Simms Fishing Products has partnered with Veil Camo to launch what it describes as 'the most technologically advanced pattern..