New UK bait company, Spotted Fin, has launched a range of products under its Catalyst brand. The range includes..
Japanese bait brand Marukyu has pledged its future to the UK and European markets, as the current boss of its European subsidiary, Marukyu Europe, retires. John Loftus, who founded Marukyu Europe Ltd six years ago, is stepping down from his position as Chairman and CEO. He will be replaced by..
The Yamamoto agency in Minneapolis has been named as the agency of record by Berkley for its Gulp! brand..
The UK distribution of one of Europe’s most popular bait brands is to change. Rapala-owned Dynamite Baits, which is currently..
EFTTEX exhibitor, Pro Line Carp Products, confirmed a distribution agreement on the very first day of the show. The Netherlands-based..
A new company, making never-seen-before fish attractants, has been launched in Canada. BaitCloud, based in Oakville, Ontario, made its industry..