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Kvalvik secures major sales agreement in France

EFTTEX 2016 newcomer and award-winner Kvalvik has secured a major distribution deal that will see its innovative baits distributed across France. The Norwegian manufacturer of specialised fish attractants, which won the Best New Soft Dough/Natural Bait category in the Angling International-sponsored Best New Product Awards, has come to an agreement..

Pure Fishing to stay at Newell Brands confirms CEO

Pure Fishing will be staying with Newell Brands, the group which took over its owner the Jarden Corporation earlier..

Marukyu to invest in future as John Loftus retires

Japanese bait brand Marukyu has pledged its future to the UK and European markets, as the current boss of..

Spotted Fin launches Catalyst brand of baits

New UK bait company, Spotted Fin, has launched a range of products under its Catalyst brand. The range includes..

Yamamoto takes on Berkley in North America

The Yamamoto agency in Minneapolis has been named as the agency of record by Berkley for its Gulp! brand..

Dynamite Baits changes distribution route

The UK distribution of one of Europe’s most popular bait brands is to change. Rapala-owned Dynamite Baits, which is currently..