Angling Direct opens store number 33 and reports record Black Friday sales
Article Media Click images to enlarge +
One of Europe’s fastest growing fishing tackle retailers has opened a new store and announced a record performance during Black Friday Week.
Angling Direct has increased its number of stores in the UK to 33 following the opening of an outlet in Barnsley, Yorkshire. It comes as the company reported total sales during the Black Friday period (November 25th to December 2nd) of £1.86m (2018: £1.67m) – an 11.3% increase..
During this period, Angling Direct supplied 5,868 new customers with Black Friday transactions, up 28.9% to 18,204 (2018: 14,123).
Profit during the Black Friday period was up 49.5% on last year due to the company’s selective approach towards discounting items, with a 10% maximum discount being applied across the core product ranges.
Angling Direct’s Chief Executive Officer, Darren Bailey, said: “We are excited to have opened our latest store in Barnsley, which supports the recent opening of the Rotherham store. The new outlet offers products for all disciplines across this very enthusiastic angling community.
“As we seek to cater for all anglers across the UK with a new and modern retail offering, we are continuing to strategically expand our store footprint, as well as enhance our online offering in terms of products, experience and education in order to help raise the profile of angling.”