American Tackle debuts Wake and JigSkinz at ICAST
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American Tackle’s new business partnerships were on full display at the world’s biggest trade show.
The company, which announced its distribution partnership with lure manufacturer, Wake Fishing, at EFTTEX just two weeks earlier, showed off the new line-up of products it will be selling exclusively in the US. The products came in eye-catching packaging that included the logos of both companies.
On the eve of EFTTEX, American Tackle revealed a global marketing deal with JigSkinz®, described as the ‘most innovative lure refurbishing, retrofitting and customisation product ever’.
It was launched at EFTTEX, and drew an ‘unbelievable’ response from visitors to its booth in Amsterdam, says American Tackle Co-owner, Darrin Heim. And its reception at ICAST was no less rapturous, underlining predictions that it will be a product that will ‘revolutionise’ the lure industry.
“Both additions to our distribution sales network went down incredibly and bode well for extremely successful partnerships in the future,” added Heim.
Managing Director of Wake Fishing, Jose Jaakkola, told Angling International: “Reaction to the range from visitors to the booth was extremely encouraging and it was great to be able to show them perform in the demonstration pool in the front of the American Tackle booth.”
It was action all the way for the Florida-based company, which hosted a string of events during the three days of the show including its Pro Staff Enrollment, the official MicroWave Challenge and the Second Annual FlipOff Championship. These were in addition to the third Wave Army Reception, which included refreshments and giveaways for fans of its MicroWave Guide System.