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American Baitworks continues growth with new investment

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American Baitworks’ 50% investment in Freedom Tackle will be used to further the company’s growth.

Fast-growing American Baitworks has announced a 50% investment in Freedom Tackle, a leader in swing head action jigs, spinnerbaits, buzzbaits and hard body baits.

It follows the recent acquisition of the Southern Lure Company and an investment in NetBait Tackle – both completed in the last six months.

As a result of the agreement, American Baitworks says it will invest heavily in new product development, brand awareness, marketing and sales.

“We are tremendously pleased to have Freedom Tackle as part of the group,” said Matt Massey, President and CEO of American Baitworks. “Its dedicated team is passionate about our sport and we are excited to support its next stage of growth and expansion.”

The move sees Michael Tamburg become Senior Vice President of Innovation and Nick Tamburg Senior Vice President International. Tom Chopin has been appointed Director of International Sales.

“Since our very first day in business, Freedom Tackle has been committed to advancing lure technology to create better fishing experiences as well as putting products into the hands of anglers of any skill level that flat out perform and catch fish,” said Michael Tamburro, co-founder of Freedom Tackle. “Now, leveraging the strength of the American Baitworks group of companies, Freedom can further our growth through product design and innovation.”


Filed In: Lures, Product News, Terminal Tackle