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Alvey postpones closure after sudden influx of orders

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Alvey Reels Managing Director Bruce Alvey says there have also been offers to buy the company.

Iconic Australian tackle manufacturer Alvey Reels, which announced that it was closing down the business last month, is staying open longer to fill a sudden influx of orders.

In the last issue of Communiqué Online, Angling International reported that Managing Director Bruce Alvey had announced the closure of the 97-year-old company. However, since then it has received more than 1,000 orders and will continue production until mid-September.

Alvey told ABC Radio Brisbane that its farewell Facebook post has had more than 8,000 views and received 4,000 personal messages. “People are wishing us the best and asking how we can save the company,” he said. “Many are saying that they are buying a reel for their kids or their future grandchildren – or as back-up for their own.”

It has also been reported that four fishing companies are interested in taking over the business. Alvey said: “It will probably go overseas because the costs here in Australia are killing us. We would have to sell the name with it otherwise there would be no relevance in it.

“It is pretty good when your product is known by its name. Technically it’s a side-cast fishing reel, but everyone just calls it an Alvey.”

Filed In: Product News, Reels