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AFW Fishing Brands promotes Shawn Carpenter

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Shawn Carpenter has been promoted to Major Accounts Manager by AFW Fishing Brands.

AFW Fishing Brands, owner of companies that include American Fishing Wire, HI-SEAS and C & H Lures, has promoted Shawn Carpenter to Major Accounts Manager.

In his new role he will concentrate on gaining a deeper understanding of the group’s most influential customers and developing sales strategies to identify opportunities, strengthen relationships and consistently exceed the expectations of customers.

“Shawn is an experienced, proven sales leader. His more-than-18-years of experience in the industry,  both in retail and wholesale positions, makes him uniquely qualified for this role,” said Michael Shields, VP Sales and Marketing. 

“Anyone who knows Shawn is aware of his deep passion for the fishing industry and for life. We are excited to have him on our team and helping to grow the business.”

Filed In: Lines, Lures, Product News, Terminal Tackle