AFTA to allow consumers on last day of trade show
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The Australian Fishing Tackle Association (AFTA) is to allow consumers to attend the last day of its 2019 trade show.
Chairman of AFTA, Colin Tannahill, told Angling International that certain younger members of the industry body have been keen to try a public day. He said: “It is fair to say the debate has somewhat polarised the membership. Many of the older companies within the organisation initially resisted – and probably still resist – but at the same time a mature approach prevailed and it was decided to try it and see how it goes.”
Tannahill admitted that whilst some companies decided not to exhibit because of the public day, others were persuaded to attend and exhibit because of the move. “The show is almost 100% sold out and with less than 20 days to go we have single digit percentage space available.”
He added that if the public day was a success it could make it financially worthwhile to take the show to capital cities, like Melbourne and Sydney. “Adding consumers could create a buzz and hopefully promote some sales for our retailers.
“We are providing a presentation stage and casting tank for lure displays and will be welcoming many fishing celebrities at the various booths to provide added value for consumers. We have also set the price low to evaluate whether there is a demand from anglers to attend.”
The show takes place from August 15th to 17th on Australia’s Gold Coast.