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Acquisition expands Wright & McGill’s ice fishing portfolio

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Eagle Claw International Sales Manager, Nick Clark, says the acquisition has heightened the opportunity of sales growth.

Wright & McGill has expanded its interests in the ice fishing market with the acquisition of the Shappell Company of Grand Ledge, Michigan.

The new business will be known as Eagle Claw Shappell and joins a portfolio of Wright & McGill brands that include TroKar, Eagle Claw and Lazer Sharp.

Shappell offers primarily ice fishing products such as portable ice shelters, sleds and accessories and by extending its range, Eagle Claw plans to become a complete source for ice fishing products.

“Shappell brings hard goods to our already extensive line-up of ice fishing items,” said Wright & McGill President Don Schaible. “It fits with Eagle Claw’s mission to provide quality and affordable equipment to anglers of every level.”

The family-owned and operated Shappell business was founded 35 years ago and has been developed by brothers David and Mark Shapell. Like Eagle Claw, Shappell manufactures in the US.

The two companies already have common sales representation through R.D.O. Marketing and Sokol & Associates, who will be joined by the Eagle Claw team to ensure a seamless transition in the upcoming ice season. All Shappell sales and shipping functions will continue to operate through its Grand Ledge offices.

“Through our extensive distribution network and common sales representation we plan to rapidly expand our ice fishing business,” added Schaible.

The acquisition was officially announced just before EFTTEX, where the company’s International Sales Manager, Nick Clark, told Angling International the move heightens the opportunity for sales growth at a time of year that is relatively quiet in the US.

“In addition, we will certainly present this new line-up for export,” he explained. “Scandinavia and Russia are among the potential targets. Eagle Claw ice gear appears in our catalogue and it’s likely that Shappell products will be integrated in due course.”

Mike Jackson, Senior Vice President of Sales and Marketing, said the addition of Shappell shelters and Jet Sleds would allow the sales team to significantly grow fourth quarter business. “The clear–cut alignment between our marketing, product and sales staff will ensure the success of this purchase for us and our partners.”









Filed In: Large Accessories, Product News