Abramis unveils product launches for new 2020 season
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Top Polish fishing tackle supplier Abramis – owner of the popular Mikado brand – unveiled its new products for the 2020 season at a series of presentations to its retailers and distributors across Europe.
Among an impressive line-up of all types of tackle for the new season was the launch of its new Dream Line collection of lines and braids. “Each line is a separate concept and made to meet the demands and requirements set by modern angling. They are also made of top materials available on the market,” said product development specialist, Kamil Czermiński.
The company said that the focus of all the new products was on functionality, innovation and design. All stages of the design process were supervised by Wojciech Kurowski, President and founder of the company, in tandem with members of the Product Development Team.
“As active anglers, we know all too well what are the key elements in achieving success and that is precisely why we pay attention to every tiniest detail during the design process,” said Wojciech Młynarczyk, tester and member of the Product Development Team.
New models for the ever-popular and growing spinning fishing sector were particularly well received. Czermiński told the audience: “Spinning is a key technique for Abramis and one of our strengths. I cannot imagine a season when we do not introduce new products for the technique.”
Concluding the presentation, Kurowski said that all the new products had been created around the company’s motto – Total Fishing. “The Total Fishing ideology has been present within the company since the very beginning. Using that core concept, we aim to create products for everyone, no matter their age, skill set or preferred angling technique.
“The Mikado brand, through its distinctive products, creates new trends within the angling world in both Poland and beyond.
“Our experience, innovative approach, creativity and ability to adjust to the needs of our customers are clearly visible on each page of our newest catalogue, offering top shelf products to all anglers.”