Abramis strengthens Mikado Germany team
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Top Polish fishing tackle supplier Abramis – owner of the Mikado brand – has strengthened its German team with the appointment of a Sales and Marketing Manager for the region.
René Belau, who previously worked for Svendsen Sport brand DAM for nearly six years, took up his new role on New Year’s Day. His main responsibility will include increasing sales in Germany, which is a growing market for Mikado, and spearheading its marketing activities.
He said: “I am very excited to take up this new position. I have extensive marketing experience in the fishing tackle industry and combining it with a sales role is a challenge that I am looking forward to.
“I already have contacts with retailers I have supported in the past and it will be great to work with them for Mikado Germany.”