Zebco Europe strengthens management team
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As part of its European expansion, Zebco Europe has strengthened its management team in two key positions.
Dirk Dehnhardt (left), a familiar and experienced face within the industry, has joined the German-based company from DAM as Export Director and acting Sales Director, while Pär Lindberg (far right) has been appointed to the vacant role of Sales Director for Scandinavia.
A keen angler, with a passion for coastal sea trout fishing, Dehnhardt said: “I am highly impressed with the excellent organisation of Zebco Europe and look forward to further expanding the sales of the global brands we represent in the coming years.”
In Lindberg, Zebco Europe says it has secured the services of a man with considerable experience, having spent several years working for market-leading companies within the fishing sector, including Shimano Normark.
His responsibilities include establishing a new structure of sales agents in countries that include Sweden, Norway, Denmark and Finland.