Zebco Europe sets new service standards for customers
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Zebco Europe has gained a top industry standard accreditation and introduced a hygiene management system for the production of its Radical boilies and Browning groundbait.
The Tostedt, Germany-based company has worked over the summer to gain the ISO 9001 international quality management standard which it says sends out a message to its customers throughout Europe that it operates to the highest of benchmarks.
It has also adopted the HACCP food safety management system which offers customers greater protection when using its products. The move follows current manufacturing directives which say that only businesses registered in accordance with EU 183/2005 and those with a valid hygiene management system can bring animal foodstuffs, like boilies and groundbait, to the market.
Managing Director Peter Delwes said: “Our annual sales of boilies and groundbait total several million euros. We could have taken a lax approach to setting up appropriate standards. Ultimately, however, we wanted our customers to feel safe with our products and not to fear confiscation by the authorities simply because they were not produced in accordance with EU directives.”
He added that achieving ISO and HACCP certification was a significant achievement for the company with eight brands, including Browning, Fin-Nor, Quantum, Rhino, Black Cat, Van Staal, Radical and Zebco.
The company has also set up a website (www.zebco-europe.biz/en/products/declaration-of-groundbait-and-boilies/) where both retailers and consumers can see the valid declaration of all feed products, including composition and ingredients.
Frerk Petersen, Director Europe Marketing & Product Development at Zebco, said: “The transparency is unique, but we believe this is the only way to gain the trust of anglers for the long term. There is no sense in leading people to believe that, for example, boilies have a protein content that cannot be technically produced.”
Suppliers have also been incorporated into the quality management process. Petersen added: “Those who did not share our philosophy had a problem. Consequently we parted company with two feed suppliers who did not fulfill the legal directives and did not want to make transparent declarations about the products.”