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Zebco Brands announces two key appointments

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Long-serving Frerk Petersen has been confirmed as the new MD of Germany-based Zebco Europe.
↑ Simon Morris, formerly Commercial Manager of Shimano UK, has assumed the same role at Zebco Europe.

Zebco Brands – the owner of two of Europe’s most successful tackle companies – has made key appointments in both businesses.

Long-serving Frerk Petersen has been appointed Managing Director of Zebco Europe, while Simon Morris joins Preston Innovations as Commercial Manager.

Petersen has been Director Europe, Marketing and Product Development since Zebco Brands purchased the business from its previous owner, Peter Delves, in early 2011.

His appointment as Managing Director was confirmed just before Christmas. “It is a nice opportunity, a proper challenge and a big responsibility,” he told Angling International.

Morris joins Preston from Shimano UK where he was also Commercial Manager, based in Nottingham. Before that he was Sourcing and Category Manager for Pure Fishing for six years and Brand Manager for Wychwood, the Leeda brand, for the previous three years.

He also has retail experience, having been General Manager for Brundall Angling Centre in Norwich, Norfolk, between 2003 and 2007.

The senior team at Preston Innovations continues to report to Finance Director Sara Oldham, who reports direct to Steve Smits in the US. “We are pleased to welcome Simon to a role we have been seeking to fill for a while,” said Sara Oldham.

Ricky Teale, who was appointed Commercial Director over both Preston Innovations and Zebco Europe in February 2017, was put on gardening leave last year.

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