Yeti Coolers launches ‘tough as nails’ Hopper 30
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Yeti Coolers, the US brand that launched the premium cooler category six years ago, has extended the concept with the introduction of the Hopper.
An add-on to conventional hard-sided coolers, the Yeti Hopper 30 is a soft, leak-proof, carry-style cooler that received enthusiastic approval when first unveiled earlier this year.
Lending from the white-water raft market, the Hopper uses an 840 denier dry-hide fabric that is smooth and flexible yet ‘tough as nails.’
“Our coolers are mostly intended to be stationary products,” says Roy Seiders, Yeti founder and President. “We wanted to find a way to offer customers the durability and ice retention they’ve come to expect from Yeti in a product they can take with them to a broader range of environments.”
The Hopper’s construction incorporates waterproof and airtight zipper technology along with insulation that is one inch deep on the sides and one-and-a-half inches on the bottom. It also has a heavy-duty EVA bottom and welded seams. Capacity is 5.2 gallons.
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