Angling VideosWorth shares the secrets of its success

This new video goes a long way towards explaining why, after 70 years, Worth continues to supply its lure components to so many of the world’s leading lure manufacturers. ‘How They’re Made: Spinner Blades and Fishing Spoons’ is one of a number of new videos featured on the relaunched Worth website, which has gone live this month. It shows the entire process from the unwinding of the brass for punching through to the application of Worth’s famous paint finishes. The website also hosts a ‘flipbook’ of Worth’s new catalogue...