Cruise the aisles of any tackle shop and you will see a myriad of new swimbait offerings that match the hatch. And there’s a good reason for that – there is nothing more effective than something that looks like sashimi when bass are feeding on baitfish. Largely dissatisfied with the action and underwater behaviour of current paddle-tail swimbaits, EVOLVE Fishing Co’s lead designer, Derek Carr, set out to build a better bass trap. “More than a decade ago bass pros discovered a few key Japanese paddle-tail swimbaits. They are still some..