Winn signs up Florida’s North Fork Bait and Tackle
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Changing trends in custom rod building are central to North Fork Bait and Tackle shop becoming the latest addition to the network of Winn Authorised Service Centers.
Situated in Jensen Beach at the heart of Florida’s ‘Treasure Coast’, the shop believes the options and upgrades offered by Winn will drive custom rod orders as anglers look for something different.
“I won’t say customers have become fashion conscious, but they certainly like their rods and components to look good together,” said shop owner Steve Keller.
“Combinations like black and red are popular. I just made a light-blue and green rod to match a blue reel. We are even finding demand for pink grips. That kind of thing is starting to happen.”
Winn provides a ‘Speciality Colours’ line of grips, along with the 15-colour Winn Superior Rod Wrap, which includes a variety of camo colours. The wrap allows anglers to add the WinnDry polymer ‘skin’ over an existing cork or EVA foam handle in minutes.
North Fork is also now equipped with a Winn Grip/Reel Seat Removal Machine, designed specifically to rapidly remove existing rod grips and a wide range of reel seats in readiness for an upgrade.
“It’s amazing the amount of interest we’ve had in Winn grips in the first few days as a service centre,” added Keller. “Winn has added a whole new dimension to customisation.”
Repair is a daily business for the shop and, coupled with its custom rod building operation, it stood out as a prime candidate for the Winn network. Custom-built snook rods – also popular for bonefish and redfish – are a speciality of the business.
Other tackle shops in the Winn Service Center network include Thorne Bros. in Blaine, Minnesota, and Nature’s Tackle Box in Hiram, Georgia.