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Wiley X secures fifth sales agreement following successful EFTTEX

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Wiley X EMEA Vice President and Outdoor Director, Thomas Wæver (left), agrees a deal in principal at EFTTEX with the Founder and Managing Director of Fishmedia HU Kft, Zoltán Szabó.

Award-winning protective eyewear brand Wiley X has signed up another distributor following a successful EFTTEX trade show earlier this year.

Hungarian-based Fishmedia HU Kft has become the fifth company to sign on the dotted line, following in the footsteps of partners in France, Iran, the Baltics and Russia. The two parties agreed a deal in principal at the show in Budapest before finally confirming an agreement recently.

Founder and Managing Director of Fishmedia HU Kft, Zoltán Szabó, said: “Like my fishing tackle, I am always looking for the best and in Wiley X polarised products I have found that. It was a pleasure for me to sign the distributor agreement with Wiley X after EFTTEX in my homeland. I am looking forward to taking the brand into the market and letting the Hungarian fishing tackle business know what special features they hold.”

Alongside its success in signing up new distributors at EFTTEX, Wiley X also triumphed in the Angling International-sponsored Best New Products Awards, where its Wiley X Boss with Kryptek triumphed in the sunglasses/headwear category.

Thomas Wæver, Wiley X EMEA Vice President and Outdoor Director, said: “Hungarians love to fish – in fact there are more than 400,000 anglers in the country with over 130,000 hectares of water available. The market represents huge potential.

“I am looking forward to working with Zoltán and his team to promote the Wiley X brand to anglers and fishing shops in this truly great angling country.”


Filed In: Fishing Eyewear, Product News

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