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White River Marine Group names next President

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Zach Kauk will become the next President of the White River Marine Group on September 1 following the retirement of Les Crawford.

White River Marine Group, the boat manufacturing division of Bass Pro Shops, has announced the appointment of Zach Kauk as its next President.

He will take the reins of the business, which includes Tracker, Nitro, Tahoe, Mako, Ranger, Triton, Sun Tracker, Regency and Ascend in its portfolio, on September 1 following the retirement of Les Crawford. Kauk brings more than 30 years of global manufacturing expertise and product management at heavy mechanical equipment manufacturer, Caterpillar.

“We are very excited for Zach to lead our marine manufacturing division at a momentous time for our company,” said Bass Pro Shops founder, Johnny Morris. “Beyond his leadership and expertise, we appreciate his Midwest sensibilities and keen understanding for the role our products play in helping families make lifelong memories in the outdoors.”

“I am deeply humbled to join the remarkable team delivering the world’s most beloved boat brands,” said Kauk. “Driving my excitement is Johnny’s incredible vision to help more families create lifelong memories on the water. I could not be more excited to carry on this proud tradition and help our team members and independent dealers make our customers’ dreams become reality in years to come.”

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