WFT makes ICAST return after 12-year absence
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World Fishing Tackle’s Managing Director Christian Dibisch was back at ICAST this year after an absence of 12 years. Dibisch was in Orlando to support his US distributor Ardent Tackle, which distributes his company’s Gliss and Strong Braid fishing lines.
Ardent has been successful in selling the lines into most of the biggest retail chains in the country, along with its own products.
The launch of Gliss was a minor phenomenon in fishing line terms in late 2014, with its very fine diameter-to-breaking strain ratio creating a huge demand. It quickly established good markets in Europe, Australia and Asia and is now doing the same in America.
And when Ardent’s Mike Brooks suggested WFT try another line in the US, Dibisch was quick to nominate his best selling product, Strong Braid (known as KG Strong in Europe).
“We are just launching it now,” said Brooks from his booth at ICAST. “We think it is the best braid available. Our pro staffers are lining up to use it. We want to bring more relevant WFT products to the US that have been successful in Europe.”
Ardent also used ICAST to reveal its Apex Flippin Reel and a new competitively-priced tackle line called Ardent Arrow. But Brooks reported that most interest has centred on the new Pro Rod Overgrip, a silicone and rubber ‘tube’ that fits over the reel seat to eliminate aches, strains and irritation. It is available in both spinning and baitcasting styles and will be available October 1st in stores including Cabela’s.