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Westin signs top bass angler to spearhead US sales push

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Brent Chapman, one of America’s best-known and most successful tournament bass anglers, has joined Westin Fishing.
↑ Westin CEO and owner, Thomas Eldor Petersen: excited to have Brent Chapman in board.

Award-winning Scandinavian fishing tackle brand, Westin Fishing, has boosted its US team with the signing of one of the country’s most accomplished bass anglers.

The partnership with former Bassmaster Elite Series Angler of the Year, Brent Chapman, comes as the Danish manufacturer continues its push into the US with the forthcoming opening of a distribution centre in Wisconsin.

“We are excited to have Brent on board,” said Thomas Eldor Petersen, Westin CEO and owner. “He will be a key player in our development in the US bass market. His experience as an established and skilled tournament angler will be crucial as an active member of our strong product development team.”

Chapman added: “Most people align themselves with a company that is already in the market and established. With Westin I had the chance to come in from the ground and help it succeed in the US bass market. When I first saw its lures at ICAST, I could tell that the quality is there. Now we are goiing to take that quality and make some really cool baits.”

Westin’s North America General Sales Manager, Barry Stockaus, added:” To me, it’s extremely important to have a guy of Brent’s calibre working with us long-term. His reputation in the bass fishing world is phenomenal.”

With over $1.8m in tournament winnings, Chapman is part of an elite group of anglers to top the million mark by catching bass.

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