Chinese OEM specialist Weihai Lishi takes coveted rod prize
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The first winner to take to the podium at the China Fish Best New Product Awards was rod and reel manufacturer Weihai Lishi Fishing Tackle.
The OEM company won the much coveted Best Rod category at the Awards Banquet with a sea fishing rod which it says was designed following requests from its customers.
Founded in 2007, Lishi has been a regular at the Beijing show since 2008. Pictured with the award is the company Manager Hao Guan.