Weihai Hanhigh aims for the top of OEM market
Article Media Click images to enlarge +
With the fishing rod sector becoming increasingly more specialised, one of the world’s best known OEM suppliers is keeping ahead of the curve by extending its service to offer bespoke products to customers.
Weihai Hanhigh, which can be contacted via email at or by telephone on 0086-13906301426, has been supplying rods to the fishing tackle trade for almost 20 years, but its owner Wang Qian Gang, says that the changing landscape means that it has to adapt the comprehensive service it provides.
“Over the last few years the fishing rod sector has changed a lot because of the economic crisis across the globe and severe competition. This has seen the market reducing and being dominated by two sectors – top end and low end.
“The upper category is dominated by professional anglers who are better off and who call for good quality products. The bulk of the market is in the bottom end of the sector which is occupied by companies offering products at prices that keep getting lower and lower. This has squeezed the mid-range rod sector which has reduced considerably.
“Weihai Hanhigh – as a professional manufacturer – cannot focus on the bottom range product as we have no advantage on cost. The only way for us to supply better and more professional products is to concentrate on the high end with the emphasis on quality. During the last few years we have focused on quality control and the development of the right products for the market – a business plan that both we and our customers are confident in.
“Another trend in the market is the increase in online selling and the market becoming more personalised. Increasing numbers of anglers are asking for more individual rods. They want their products to be unique to them in the world.
“To cater for this Weihai Hanhigh has recently started to accept small quantity personal orders although this comes with a higher cost. We are also offering blanks and other components to overseas retailers who want to build products for their customers.”
He added that Weihai Hanhigh has to adapt to the changes in the marketplace. “We cannot change the market. We can only improve ourselves and move with it. For us, it is important to maintain the quality and innovation of our products and try to increase our market share so that if one market hits an unexpected problem, we have other regions across the world to fall back on.”
Mr Wang said that when dealing with its customers, Weihai Hanhigh insists on doing its best to supply a top quality product and service to its customers. “We always consider the position of our clients and carry out everything we do with honestly and sincerity.”
For the coming season the development team at the company is working on a range of spinning, trout, feeder and carp rods all well as slow jigging popping models.
He added that the new models will feature better and more accurate action, improved balance and enhanced strength and durability. These have been achieved by the introduction of new materials, stricter quality control and even more attention to detail during the production process.
Keeping ahead of the game when it comes to quality control is crucial, added Mr Wang. That is why the company visits all the major fishing tackle shows, including China Fish, EFTTEX, ICAST and Osaka to discover all the latest trends in tackle development as well as keeping its ear to the ground and collecting information from its customers. “By doing all of this we get an exact idea of what is going on and develop the correct models for the appropriate markets.
“We have confidence in all the products that we develop because we have a professional and experienced innovation team. As long as our customers are sure about what they want and send us the exact details, we can make the correct model accordingly. We also manufacture different rods for different regions. In the UK our most popular line is for carp fishing, in the Mediterranean its surfcasters, boat and trout rods, while in Russia its spinning and feeder models. All over Asia our jigging and popping rods are popular for bass and saltwater fishing.”