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Walt Disney’s $50,000 boost for fishing and boating

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The Walt Disney Company has donated $50,000 to help the RBFF’s recently-launched George H.W. Bush Vamos A Pescar education fund.

In a rare case of large non-fishing corporations funding recreational angling, the Walt Disney Company has contributed $50,000 to support awareness and participation.

The money will help fund the recently-launched George H.W. Bush Vamos A Pescar education fund, part of the Recreational Boating and Fishing Foundation’s (RBFF) campaign to attract more Hispanics into the sport.

“This contribution will help share information with the Latino community and engage this audience in fishing and boating through this newly-established grant programme. It will create critical funds for state conservation efforts,” said RBFF’s President and CEO, Frank Peterson.

The move strengthens the ongoing alliance between the RBFF and the Walt Disney World Resort and Disney Media Networks.

The RBFF and its Take Me Fishing campaign are sponsoring fun and educational family catch-and-release fishing programmes and boating experiences for guests at the Walt Disney World Resort in Lake Buena Vista, Florida.

Multiple locations at the resort will offer Take Me Fishing-branded fishing and boating experiences in 2015. In addition, the RBFF has a relationship with Disney Media Networks designed to spread the word about the benefits of fishing and boating.

The RBFF launched Vamos A Pescar as a pilot programme in Texas and Florida in April 2014. The campaign’s Spanish-language microsite, VamosAPescar.org (which translates into ‘Let’s Go Fishing’), targets family-oriented outdoor lovers who are seeking new activities. Beginning in April 2015, Vamos A Pescar will be expanded to include California, Illinois and New York, allowing the RBFF to reach 68% of the Hispanic audience in the US.

The Vamos A Pescar education fund was initiated with a $125k donation from Bass Pro Shops founder and CEO, Johnny Morris.

More information about Vamos A Pescar™ and the RBFF’s programmes is available at TakeMeFishing.org/corporate.

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