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Walmart award for PRADCO Outdoor Brands

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PRADCO-Outdoor Brands’ Bruce Stanton (left), Don Wilson (centre) and Ron Ten Berge are pictured with the Walmart award.

PRADCO Outdoor Brands has won a major award from the world’s biggest and best-known retailer.

The company has been named Walmart’s Supplier of the Year for Hardlines in the Promotions Category.

POB’s Fishing Division worked with Walmart buyers to implement a fishing lure promotion in more than 4,000 stores last year. Its products from such brands as Arbogast, Heddon, Bomber, Cotton Cordell, Rebel and Yum, were made available in canoes, boats, coolers and other merchandising units at a ‘tremendous value’ to drive unit sales during the opening of the fishing season.

Its efforts also earned POB a nomination in the overall Walmart Supplier of the Year Promotions Category.

Don Wilson (Walmart Account Executive), Bruce Stanton (Fishing Division General Manager) and Ron Ten Berge (POB President and General Manager) accepted the award on behalf of the POB.

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