VIEW VIDEO HERE: Molix VS Crank 200 making waves in Europe
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Success in the US is being swiftly followed by sales in Europe, says Molix of its versatile VS Crank 200 crankbait. The lure was launched at ICAST in 2010 and is being sold in the US through TackleWarehouse.com.
Since introducing it to European buyers at EFTTEX in Amsterdam, Molix has signed distribution deals in Greece, Cyprus and Latvia – with more to come, helped by its latest English language demonstration video.
The video shows the VS Crank 200’s unique swimming action, which mimics a prey fish being chased by a predator (VS stands for ‘variable swimming’). The design is a result of years of research and experimentation in Italy and is based on the aerodynamic forms typical of the automobile industry. “This creates a lure that takes advantage of the resistance of the water to enhance its action at any retrieval speed,” says Molix. Weighing around 14g and measuring 60mm, it is available in ten exclusive colour patterns.
“EFTTEX is an important show for us,” says Molix International Sales Manager Paolo Vannini of the show where the new European deals were brokered. “We didn’t have quite so many visitors to our stand in Amsterdam as in previous years, but we had good quality meetings throughout the show. That’s what’s important.
“Our focus now is to service our current partners plus there is a big job to do in America. Having said that, we still welcome distribution enquiries for the VS Crank 200 and all our other lures.”
Business contacts: Tel: +39 051 887 919 Email: Web: www.molix.com