VIEW VIDEO HERE: Jiggy Jr jerkbait to be launched in the UK
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One of the most groundbreaking jerkbaits on show at EFTTEX in the summer is set to go on sale in the UK. Danish lure maker Innovative Lures has signed a deal with fellow EFTTA member company Leeda for its Jiggy Jr to be distributed in Great Britain and Ireland.
The Jiggy Junior vertical jerkbait is a hybrid creation that combines the qualities of a vertical jig with those of a hardbait. In tests it has proved irresistible to even the largest pike. Innovative Lures has produced a short video of it in action, which can be viewed here.
“It’s unique in the market,” says company founder Lars Sogaard. “It stands in the water at a 45-degree angle, nose down and with a floating tail. When it’s retrieved it has a slight side-to-side action. Pike and zander love it.
“Leeda was instantly impressed by the Jiggy Jr, which we presented in a tank at EFTTEX so that our visitors could actually try it out. After extensive and intense testing, Leeda embraced to opportunity to add the Jiggy Jr to its sales portfolio.
“We are happy to be able to work with Leeda. Its professional approach has convinced us that we have found the right partner in the UK.”
Innovative Lures currently distributes its creations in Denmark, Holland, Finland and Sweden. It is expecting the Jiggy Jr to generate further interest and to open doors throughout the rest of Europe.
“The tremendous interest shown in the Jiggy Jr indicates to us that we have been blessed with the opportunity to challenge the traditional way of jerkbait fishing,” added Sogaard.