Vietnamese OEM targets Europe under new MD
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A Vietnamese OEM factory has revealed expansion plans designed to establish it as a major supplier to European markets.
Geoson International was previously owned by Jarvis Walker, but has been under new management since Jim Harris left Jarvis Walker in January of this year to become managing director.
A 30-year tackle industry veteran, Harris has worked in Vietnam since 2012 and believes his knowledge of the country’s working culture can help implement an ambitious growth strategy.
Geoson is located in Long An in the Can Duoc District and occupies 5,000 square metres across two buildings on the same site. Current customers include World Fishing Tackle (Germany), Wiggler (Sweden), Zebco Europe (Germany), Jarvis Walker (Australia) and Masterline (UK).
“We currently have around 250 people on the workforce, but will be increasing this as we take on more orders,” said Harris. “In the past the business has been geared primarily to saltwater products. Now the plan is to build a significant offer for the European freshwater, carp and specimen markets.
“Geoson’s strength is its flexibility. We can produce high volumes of multiple product ranges or can accommodate lower orders of 500 units, which is ideal for small to medium-sized businesses. We will be installing more injection moulding machines to increase capacity.
“Labour costs are lower than China, which gives me more scope with resource and allows me to dedicate more staff to quality control aspects of the business.”
While the goal for the next 12 months is to grow a strong business in Europe, Harris has a five-year strategy to establish Geoson as a world-known supplier of OEM products.
“The opportunity far exceeds where we are at the moment,” he added. “That is what drove my decision to move to Vietnam.”
Geoson’s new website is expected to be up and running within the next few weeks.