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VIDEO: Rapala releases latest in ‘The Search’ series

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The Search is a new video from Rapala and features the company’s face in Europe, Mikko Seppänen.
↑ Mikko Seppänen stars in The Search, Rapala's video on his early pike fishing memories with his grandfather.

Finnish lure giant, Rapala, has released the latest in its The Search video series.

Entitled ‘The Search for Purpose’, it features an interview with Rapala’s ‘face of Europe’, Mikko Seppänen, who remembers his early days.

Fuelled by his love of fishing and ancestral connection to Finland, Sweden-based predator angler, Mikko Seppänen, takes us on an emotional journey through his past and present fishing inspirations.

“Fishing to me is more than just a hobby: it’s a way of life. As a child, I admired my grandfather’s angling abilities, watching him cast his Original Floater 07 and 09 into the many lakes of Finland with astounding results.

“I was born with the same passion, and today I continue to refine my skills as a predator angler. Rapala holds a place in my heart, and an even bigger place in my tackle bag.”

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