VIDEO: Keweenaw ups profile of Fin-Wing
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It began off the shores of the Keweenaw, the northernmost part of the Michigan Peninsula that juts into Lake Superior, and the heart of America’s first copper boom.
Using strips of copper and brass cut from old teapots, Finnish-Americans Sigurd ‘Chic’ Bekkala and his son Harold devised a lure unlike anything else around and which has since been described as ‘spoon meets swimbait’.
That was in 1948 and while the Fin-Wing, as the lure was christened, has remained popular on the peninsula, it has also gone relatively unnoticed outside of the local territory.
But after proving itself on the Keweenaw for 66 years, the lure’s manufacturer, the Keweenaw Tackle Company, has decided it’s time to tell the rest of the world about the Fin-Wing.
Following a successful showing at ICAST last July, the company has appointed Traditions Media, one of the foremost fishing media businesses in the US, to raise the marketing stakes on this unique product.
“We went looking for a PR Company with knowledge of all things fishing, plus the creativeness to spread the word that the Fin-Wing is a unique lure that has gone largely unnoticed by the fishing industry,” says Dale Elliott, President of Keweenaw Tackle Company.
Mike Bekkala, now a third generation family member still living in copper country, remains with the company. He recalls his grandfather and father testing the original product with countless passes in a water-filled, metal wash tub.
“They made the Fin-Wing because most of the baits being used then didn’t produce as promised,” he says.
The Fin-Wing can be jigged, cast or trolled and can also be coupled with soft baits. It is fitted with two hooks, a treble and a ‘J’ hook, and 3D eyes. A combination of metals and coatings are used to provide a bright, durable finish. “More flash equals more fish is the best way to describe Fin-Wing,” adds Elliott.
The lure is available in three sizes, 1/4oz, 3/4oz and 1oz, and 12 colour patterns to cover a wide variety of both freshwater and saltwater species. It is packaged in a clam-shell pack for retail.
Tel: +1 231 930 4400