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VIEW VIDEO HERE: How to sell the new Shimano Aernos FA

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The Aernos FA is the latest addition to Shimano‘s mid-price P4 series.

Here’s a masterclass in selling a mid-price reel to your customers, courtesy of Shimano Australia.

The new Shimano Aernos FA is the latest launch in Shimano’s P4 series, which is designed to pack as much tech as possible into mid-price reels. The Aernos FA is already hitting dealer shelves around the world and, as anglers begin arriving in your store, this video is a handy reminder of how to sell it.

Few reels offer anglers more value for money, says Shimano. “The Aernos FA is fully packed with famous Shimano features, including Dyna-Balance AR-C spool and Varispeed, which are normally to be found on the higher price-point reels,” says Shimano’s Product Developer Chris de Haan.

More details on the Aernos FA – plus Shimano’s other key launches for 2012 – can be read in the December Reels Special issue of Angling International, mailed to subscribers at the end of November. The issue will also feature details of the new Quantum Exo PT reels and The Edge series of baitcasters from Ardent, as well as launches from Omoto, Maxel and Snowbee.

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