Vicious Fishing partners Trophy Technologies in bait launch
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Vicious Fishing has announced the launch of a new series of baits as part of a partnership with licensee Trophy Technologies and Bassmaster Classic champion Boyd Duckett.
The new baits will be available at ICAST in Orlando next month on both the Trophy Technologies and Vicious booths.
The professional grade BD Series features crankbaits, jerkbaits, topwater lures, frogs and spinnerbaits designed and tested by the four-time BASS winner and businessman.
“The combination of the Vicious brand and the manufacturing capabilities of Trophy Technologies is already a winning proposition,” said Duckett. “My role is to push it to the next level by delivering on 20-plus years of tournament experience and bait development.”
Trophy Technologies co-founder Kris Reibel said customers and consumers would love the Vicious BD series. “Boyd has won $1.4m and has proved he knows how to build successful baits,” added Reibel. “It has been a pleasure developing this new product line with him.”
The addition of nearly 50 SKUs under the BD Series will bring the number of SKUs being offered under the Alabama-based Vicious brand to almost 225 baits.
“It’s this type of collaboration between brands, manufacturers and professional anglers that makes things happen,” said Vicious President Jeff Martin. “The continued brand growth in the bait category is beyond exciting and we look forward to hearing feedback at ICAST.”
Vicious Lures’ products include baits, line, apparel and eyewear. Trophy Technologies, headquartered in Indiana, has brands that include Castaic, Reaction Strike, Hoerne Toad Tackle, Throwback Lures, Musky Armor, Bulldawg Rods, Backstabber Lures and SquirtBait. Its baits are sold in 43 countries.