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Veteran of 35 years inducted into Rapala Hall of Fame

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Roger Neufeldt: Inducted into the Rapala Hall of Fame after a 35 year career in the industry.

A fishing veteran of over 35 years is the latest to be inducted into the Rapala Hall of Fame.

Roger Neufeldt, who retired in January 2013 after 35 years with the Luhr-Jensen and Rapala brands, was honoured at the Big Rock Sports West Show in Las Vegas earlier this month by Rapala USA President Tom Mackin.

Neufeldt began his career with Luhr-Jensen & Sons in 1979 as a delivery driver and warehouse employee, but within two years had progressed to become a fishing instructor and seminar speaker, working out of the company’s motorhome as it travelled the west of the US.

Over five years from 1981 to 1985 Neufeldt, in concert with regional pro staffers, pioneered and solidified many of the fishing techniques anglers take for granted today. With a passion for trout and emerging kokanee fisheries, he became a regular at marinas across the region, sharing his knowledge and forging lasting relationships with anglers and shop owners alike.

He eventually moved from promotions specialist to become regional sales manager with responsibility for 47 of the 50 states. Neufeldt joined Rapala when the Finnish lure maker acquired Luhr-Jensen in 2005.

“Roger’s passion and knowledge of the sport fishing industry is unmatched and you will not find a more deserving candidate for this honour,” said John Holterhaus, Rapala Regional Sales Manager. “His product knowledge, leadership and outstanding customer rapport is second to none and his willingness to pass along his trade knowledge with his colleagues, industry associates and friends is truly inspiring.”

Filed In: Lures, Product News


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