Unger named as new DAM Managing Director

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New DAM MD Michael Unger (left) with Hans Maasbøl.

Michael Unger, a well-known name within the fishing tackle trade in Europe, has joined Svendsen Sport brand DAM as Managing Director.

Formerly General Manager for Pure Fishing Deutschland GmbH for the DACH region, Unger is no stranger to the DAM brand, having worked as a wholesaler in his early days in the industry.

“I am honored to join the Svendsen Sport ‘family’ and to become a member of such a great and professional team,” said Unger. “Team effort is a core value in Svendsen Sport and I have the intention of carrying that into DAM as well.”

Unger plans to unite all departments in order to create a structured organisation that works with the right values.

“DAM is a German company and it is important to keep the German identity and stay true to our values, which are to produce high quality and innovative fishing tackle for the modern angler.

“I believe in making local sales and marketing activities and developing the right products for the local markets in order to stay near to our partners and always provide the best service. Our partners are the core of our business, so if they are successful, we will also become more successful.”

Svendsen Sport CEO Hans Maasbøl added: “I am sure that Michael will bring further positive development to the organisation and to the company. He is very skilled and DAM will benefit immensely.”