UK’s Bait-Tech begins sales surge in France
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Bait-Tech will confirm its reputation as the fastest growing groundbait company in Europe when it makes the biggest single international delivery in its history next week.
Around 50 pallets of bait are set to be delivered from Bait-Tech’s UK base to its new distribution partner in France, Fishing Partners, a member of the ASD International Group. The partnership between the two companies will see Bait-Tech’s products distributed in 38 Pacific Pêche tackle superstores owned by ASD International plus 200 further stores across the country.
The new distribution deal was signed at the end of 2013 and it transforms Bait-Tech’s selling power in the country. According to Bait-Tech owner, Peter Clapperton, Fishing Partners’ reach gives his company the ability to compete with the giants of the French bait market.
“We were ready to take the next step in France, which to my mind is the toughest but also the most exciting market in Europe,” Clapperton told Angling International. “Our baits are well liked there but to compete with a dominant domestic power like Sensas, which has had the market in its grip for 30 years, you need more than that – you need a powerful partner.”
He added: “ASD had become aware of the popularity of our baits amongst French anglers, so they approached us. It was perfect timing, as we knew we had the right baits for both the carp angler and the pole angler, and a strong brand, but just not enough penetration.
“On the Continent, we are strong in Belgium and Germany in particular. But this deal means France has the potential to eclipse both. It’s very exciting.”
Says Sébastien Rat, the Sales Director at Fishing Partners: “We had so many enquiries from our customers about Bait-Tech products that we had to make the approach. Now French anglers are very happy to easily find Bait-Tech products in France.
“Fishing Partners will keep good stock levels in order to have quick delivery times to the retail outlets.”
Clapperton added that, with demand increasing, Bait-Tech has recently invested in new machinery at its UK HQ. With France secured, attention will turn to the growing markets of eastern Europe. “We need a good partner in Russia,” he said, “but we are also happy to hear from partners around the globe who wish to work with us.”