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UK manufacturer seals three-year FIPS-M deal

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Dr Hubert Waldheim, President of FIPS-M (left) and George Cunningham, Managing Director of TronixFishing, shake on the sponsorship deal.

One of the UK’s fastest growing fishing tackle manufacturers has signed a three-year deal with the world governing body for sea angling.

TronixFishing has become the main and exclusive tackle sponsor of FIPS-M (Fédération Internationale de Pêche Sportive – Mer) and follows a successful cooperation between the two parties at last year’s World Shore Angling Championship in Ireland.

The package will see the Tronixpro brand used throughout FIPS-Mer competitions, including all of the prestigious world championship events.

At the heart of the package is an agreement to help sea angling stars of the future and this will take the form of a subsidy that will reduce entry costs for junior and youth internationals to compete at world championship events. The gesture underlines the importance placed by the two parties on participation by youngsters at the very highest level.

George Cunningham, Managing Director of TronixFishing, said: “This new agreement between Tronixpro and FIPS-M is a real win-win situation. Not only do we gain exposure at the most prestigious sea angling competitions, but we get to invest in youth angling where help is most important and needed. We are happy with this arrangement and look forward to a long and successful relationship.”

Dr Hubert Waldheim, President of FIPS-M, added: “One of the most important aims of FIPS-M is to support youth and give them a chance to take part in international angling events and competitions to keep our sport alive. We are convinced that in Tronixpro we have found a partner that helps us pursue our intention and we are looking forward to the collaboration.”

Filed In: Lures, Product News, Terminal Tackle

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