TUF-Line names top sales rep group
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Western Filament, the maker of the TUF-Line premium braided fishing line, has named Banks Inc. as its Sales Rep Group of the Year for 2013.
“We are extremely proud of the growth Banks was able to achieve in 2013 and look forward to its continued success,” said Ted Thibault, National Sales Manager for TUF-Line. “Not only did the company grow our existing business, they excelled in the introduction and placement of our new products.”
Trip Banks, Principal at Banks, said: “Our group has made a focused effort on increasing the awareness and sales of TUF-Line and this award proves that we are achieving results. TUF-Line has made many improvements in packaging and has increased its advertising as well as introducing new products. All of this has helped us grow the brand in the Upper Midwest and Great Lakes region the US.”