TronixFishing to go global with sea and beach fishing brands
Article Media Click images to enlarge +
UK-based TronixFishing is following up its success in the Dutch market with a global expansion plan.
The company’s two sea and beach fishing tournament and lure brands, Tronixpro and HTO, have grown massively in the UK and Ireland over the last decade. An exploratory deal in Holland has also seen Tronixpro establish itself in the country and become the official sponsor of the Dutch shore fishing team.
Mike Thrussell Jnr, Marketing Manager of TronixFishing said: “Over the last ten years we have seen a growing cult following of anglers who actively seek out our products in tackle shops. This has been accelerated through the UK’s match fishing scene with strategic sponsorships of the England shore fishing teams and a number of events including the Irish Winter Beach Championships, Home Nations Shore Championships, National Sea League Final and the 2016 World Shore Fishing Championships.
“With that behind us, the company is looking to secure relationships with distributors across the globe to bring the Tronixpro and HTO products to a worldwide audience of anglers.”
Tronixpro is an affordable range of premium sea fishing tackle primarily for the shore angler, while HTO is dedicated to the modern sea and freshwater lure angler.