Trade urged get behind World Fishing Day project
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The UK’s Angling Trust is backing an ambitious plan to promote the sport through a World Fishing Day which will be broadcast live on television across the globe.
It is collaborating with Fishing TV on the venture. Chief Executive, Mark Lloyd, said: “With hundreds of millions of anglers on a predominantly blue planet, it is surprising that no-one has come up with the idea of a world fishing day before.
“The Angling Trust is excited by the concept and looks forward to working with Fishing TV to explore how we can contribute to this initiative to celebrate the immense joy of fishing and all the benefits it brings to individuals, communities, economies and the environment throughout the world.”
Fishing TV will partner with production companies across the world to broadcast 24 hours of live fishing. Planned to take place next summer, the broadcast will follow the sun and angling action around the world.
All the action across WFD will be anchored from a London-based studio hub, with a host of angling experts and celebrity guests present throughout the 24-hour event.
A network of free fishing events will also take place globally on the same day, with a view to encouraging people to get out fishing and introducing new people to the sport.
Fishing TV Commercial Director, Ed Burgass, is encouraging the fishing tackle trade to become involved in WFD. He said: “It is going to be the biggest event in the fishing calendar and will offer a unique opportunity to engage existing anglers, bring back lapsed fishermen and attract newcomers to the sport.
“As well traditional television-style advertising and sponsorship specific segments of the show, brands will be able to get involved in the live broadcast with product placement and use of company’s ambassadors and pro staffers.
“Our hope is that the industry rallies behind this event and uses it as an opportunity to engage lapsed anglers and attract new people into the sport. Offering unbeatable deals on tackle and fishing in the same way as Black Friday or Amazon’s Prime Day is an example of how this could be achieved”.