Top Russian tackle at EFTTEX
Article Media Click images to enlarge +
A new website dedicated to introducing the leading Russian tackle brands to western buyers will be launched at EFTTEX in Brussels.
Russiantackle.com aims to offer a wide choice of tackle to European buyers at wholesale prices and make it available at the click of a mouse.
The website was created by Alar Sööt, an angling retailer based in Estonia. Sööt says he is uniquely placed to bridge the gap between Russian brands and western buyers thanks to his long years of buying Russian tackle and his knowledge of European fishing techniques. He says high quality Russian brands can give western wholesalers and retailers a competitive edge in their domestic markets.
Sööt told Angling International: “Top European distributors understand that a strong supply of new products can boost their businesses while for smaller retailers, new and different Russian tackle can help differentiate them from the bigger chains.
“The problem is that many Russian fishing tackle websites do not cater for western buyers. There is also the language problem and, even if you do begin working together, there is a culture clash over ways of doing business. This is where our website helps.”
Among the leading brands featured on the website is Volzhanka, Russia’s top rod brand. The site also features reels, lures, electronics, groundbait and ice fishing tackle, with more tackle being added every day.
Top products include:
- Volzhanka Pike Inspector – One of 40 rods that Sööt will be bringing to EFTTEX and representative of the 400 rods available from Volzhanka. It is designed for catching big predators on heavy lures.
- Nirvana pilker – A top quality ice lure with a galvanised finish and Owner hooks. The Nirvana is available in four lengths from 50mm to 80mm.
- Nero ice drill – A drill which comes with a powerful reputation in its homeland, a core market for ice fishing where the anglers refuse to settle for second best.
- Electronic feeder – Simulates the vibrations of bloodworm and Tubifex and can be used as an alternative to bait in Summer and Winter. Has a radius of 50 metres.
- Mormyshka Witch ice jig – A high quality jig equipped with Hayabusa hooks. Likely to be very popular in Scandinavian markets.
Russiantackle.com is a trade-focused site but there are no lengthy contracts with suppliers. All that is required is that you place a minimum order of €3000. Deliveries usually take about two weeks. Simply register online to start shopping.