Top retailer identifies three reasons to attend ICAST
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Carl Liederman, President of Captain Harry’s Tackle, based in Miami, Florida, understands the dilemma faced by small independent retail stores when it comes to attending ICAST, the world’s largest recreational fishing trade show.
He said: “Solving the issue of leaving their business is difficult for them, but there are many plusses which make it worthwhile. My top three reasons for attending ICAST are: 1) Looking at the array of new products on offer; 2) Taking advantage of the ‘specials’ offered by manufacturers to show visitors only – they can be really worthwhile; and 3) Supporting the American Sportfishing Association (ASA) and the work it does on behalf of the industry.
“Without ASA, the industry would be up the creek.”
Captain Harry’s Tackle has a proud history within the industry – it was the first retail member of the ASA’s predecessor – the American Fishing Tackle Manufacturer’s Association (AFTMA) – and attended the show before its current guise under the ASA.
“The show has changed considerably over the years and has become more relevant to the industry. After being held in different locations across the US it is now settled in Florida, the country’s top fishing destination.
“It is a great occasion, but importantly it keeps retailers in the loop as to what is happening within the industry. Seeing the products that are making the news and networking is very important.
“Identifying the trends is important. We have followed the development of braid, the growth in dredging fishing – huge in the offshore market – and the transition from long boat rods to stand-up models by attending the show.
“Manufacturers will tell you that no matter the attendance, they will see all of their key customers and that anyone else is a bonus. Being able to communicate with those making the products you sell can give your business the edge.”
Liederman concluded, “As well as being good for business, it is also an excellent opportunity to meet up with industry friends and colleagues.”