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Top predator angler joins Zebco Europe management team

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Dietmar Isaiasch (centre) is welcomed to Zebco Europe by Managing Director, Peter Delwes (left) and Director Europe Marketing & Product Development, Frerk Petersen.

One of Europe’s top fishing tackle manufacturers has welcomed a new member to its management team.

Zebco Europe has appointed one of the region’s most experienced predator anglers and product developers for the segment, Dietmar Isaiasch, as its Senior Business Manager. He will take up his new role next month.

“From the outset we had a feeling that Dietmar would bring the right reinforcement for our growth plans. Besides ourselves, retailers will also benefit from his arrival because the products he has been responsible for have always resulted in good sales opportunities,” said Zebco Europe Managing Director Peter Delwes.

“After occupying a more sales-based role, I was seeking a new challenge that would allow me to draw on my experience in product development and company management,” added Isaiasch. “This would preferably be with a company that operates throughout Europe and has global networks and renowned brands. Zebco Europe meets all that criteria.”

Frerk Petersen, Director Europe Marketing & Product Development, said: “Acquiring a colleague like Dietmar is a huge opportunity for the company. Obviously his role will include progressing the crucial predator fishing sector of the Quantum brand.

“However, he will also make his mark in other segments. He has extensive experience in coarse fishing, so like our product managers, he can play out his ideas across our other brands.”

 

Filed In: Lures, Product News, Reels, Rods


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