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Top German manufacturer pays tribute to EFTTEX

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Ockert has won a number of awards at the EFTTEX trade show. Jan Willenbruch (left) and Export Manager Christian Rademann are pictured following its last success in 2016.

German manufacturer Ockert – owner of the Sportex, Climax and Kryston brands – is a seasoned exhibitor at trade shows across the globe with appearances at China Fish and ICAST, the largest event of its kind on the planet.

However, closer to home, the business has been an ever-present at EFTTEX – Europe’s premier event – for over a quarter of a century and appreciates the role it has played in establishing it as a major supplier of premium brands across the region.

Its Managing Director, Jan Willenbruch, told Angling International: “As the only show of its kind in Europe it is a very important event for us. We have a big OEM business and three major brands to promote across Europe and beyond.

“It is a really good show for many companies – especially those that are looking to enter export markets. If you do not have a complete distribution network across the region, I would advise you to come to EFTTEX. The people you are looking for are there.”

Willenbruch added that EFTTEX is also the place to be for companies outside of Europe looking to understand the market and assess the business opportunities that the region represents.

“Whether you have a booth at the show or attend as a visitor, it is the ideal place to get a handle on the industry.”

Ockert is a former winner on a number of occasions of an accolade in the Best New Product Awards and Willenbruch, unsurprisingly, believes that it is an important highlight of the show. “It is an opportunity to showcase products in a high profile environment. And if you are lucky enough to enjoy success by winning or coming runner-up, there are useful marketing opportunities to be had.”

Aside from all the benefits of participating in EFTTEX, Willenbruch believes that it is important from a trade point of view to support the show and EFTTA. He explained: “Supporting the industry is close to our heart and we believe that by taking part in the show we are doing our bit. It is not the reason we attend, but it is important to us.

“The sport is under fire from many angles and the industry needs to be supported. EFTTA is carrying out some vital lobbying work to ensure our voice is heard. I am a big fan of that.”

Filed In: Lines, Product News, Rods


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