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Top brands attend Farlows American celebration

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One of the world’s best known retailers, Farlows of Pall Mall, hosted an American-themed event last week.

Farlows of Pall Mall, the quintessential English fishing and outdoor store, took on a distinctly American feel last week.

The 178-year-old business, reputedly the oldest surviving fishing brand in the world and the only one to hold a Royal Warrant, hosted a special US event that attracted some of the world’s top fly fishing brands.

Sage, RIO, R.L. Winston, Thomas & Thomas and Simms were among the distinguished companies at the Stars and Stripes draped occasion, where a steady flow of customers took the opportunity to handle and buy the latest products.

“It was a great success and created quite a stir among customers,” said Farlows Group Marketing Manager Ian Welch. “All the brands generated a lot of interest and were happy with the outcome.”

Jim Murphy, Sales Manager for R. L. Winston Rods, introduced the Montana manufacturer’s new Salt Air range. Well-known London designer, Steve Edge, was suitably impressed and bought two 11-weight models during a flying visit to the 6,500 square feet store.

Mark Bale, International Sales Director at Far Bank, was accompanied by Larry Barrett, who was appointed President and CEO in August last year. “It was a good opportunity to meet customers, get valuable feedback and strengthen our relationship with Farlows,” said Bale.

Most of the brands present had previously attended an event in Edinburgh and were moving on to the Sportfish Show near Reading, Berkshire, on May 12th and 13th.

Filed In: Fly Reels, Fly Rods, Product News

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