TightlinesUV takes bait to new levels
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UV baits has divided opinion among lure fishermen for a decade, but the concept appears to have gained serious traction in the last few years through the efforts of TightlinesUV, a young Maryvillle, Montana, company that is taking the technology to a new level.
TightlinesUV President, Brett Ware, has elevated his business from garage start-up to Bassmaster Classic in just five years. He has just added to his range with a line of patented craw imitations and also has plans to transfer the same UV concept into hardbaits.
TightlinesUV’s premise is simple. UV light makes up 80% of the light in shallow water and 100% of light in deep water. TightlinesUV’s lures reflect UV sunlight, giving fishermen an advantage because baitfish like shiners, shad, crawfish, minnows and bluegill reflect UV light.
“Our testing proves that bass use UV light to feed,” says Ware. “Our baits are nano-infused like no others. The technology enhances ultraviolet light and so increases the visibility of lures in low light areas.
“It’s not what the anglers see, it’s what the fish see. And they see these plastics four to seven times better than conventional plastics, regardless of water conditions. The more light that is reflected, the more visible the lure, the more fish you catch.”
TightlinesUV’s new-for-2015 lures are called Whisker Baits. They include the Flip ‘N Rig, the Texas Rig, the Punch ‘N Rig and the Beaver Rig, baits designed for those hard to fish areas such as grass, matted vegetation and thick structure that big fish so often favour. A UV-infused hardbait called Black Talon is also due for release next year.
Ware’s marketing effort is boosted by a pro-staff team that includes 2012 Bassmaster Angler of the Year, Brent Chapman, plus other elite pros such as Bill Lowen and Byron Velvick
“We will be forming licensing agreements with several big companies over the next few months,” added Ware.
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