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Teale to head up Zebco Europe and Preston Innovations

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Ricky Teal: Has been appointed to head up Zebco Europe and Preston Innovations.
↑ Long serving Zebco Europe Managing Director, Peter Delves: Retiring in September.

Well-known UK and Europe industry figure, Ricky Teale, has been appointed to head up both the Zebco Europe and Preston Innovations tackle companies.

Teale will take up his role as Commercial Director on April 3rd and will be primarily focused on sales, marketing and product development.

Both businesses will report directly to him and he will report to Zebco Brands CEO, Jeff Pontius, who made the appointment.

Zebco Brands is owned by W.C. Bradley, which acquired Zebco Europe six years ago, adding Preston Innovations in October 2014.

Long-serving Zebco Europe Managing Director, Peter Delwes, has announced his decision to retire in September this year.

Teale was previously with Preston Innovations for 15 years and Managing Director for five years. He was instrumental in developing the company into one of the most admired businesses in Europe.

He left Preston in 2011 and spent five years with Fox International as Group Marketing Director, during which time he developed the Matrix match and feeder brand.

Teale left Fox last year, citing “personal reasons” and the travelling time from his home in Lancashire to the Fox headquarters in Essex.

“Ricky has grown considerably during his time at Preston and Fox and he understands how big and important the Continental market is,” said Jeff Pontius. “We will be the beneficiaries of that knowledge.

“He becomes the top guy in Europe for both Preston and Zebco Europe. He is responsible for the total business and we expect him to focus on sales, marketing and product development. His best strengths are on the commercial side and his job title says everything about how we want to utilise him in growing both businesses.”

Preston has operated without a managing director since its acquisition by W.C. Bradley, with Pontius making regular visits to the UK.

Teale told Angling International that while returning to Preston had its attractions, it was the broader challenge across both companies that was behind his decision.

“Working across both organisations is a lot more thought provoking and is a role that I really wanted,” he said. “They each present different challenges.

“I see my job as ensuring the brands have meaning and direction, that the right products are in the right brands and that they are marketed correctly and successfully.

“There is no question of the business coming together as one super-company. They will remain as separate entities.”

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