A&S Tasker International ceases trading
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UK tackle company Taska has been restructured as a website-only business, said its owner this week, as its parent company A & S Tasker International has ceased trading and gone into administration.
Stephen Tasker told Angling International that a new e-commerce website is due for launch next week and will be fully operational within four weeks after that.
Tasker also said he ‘would rather not talk about’ a report by Insider Media, a UK B2B media company, that A&S Tasker International Ltd. had ceased trading and gone into administration.
According to the report, joint administrators were appointed on July 6 after the company, trading as Taska, began to face financial difficulties due to a downturn in trade and bad debts. All staff, it says, have been made redundant.
Tasker would not comment on the administration issue but said: “Taska as a brand is going online next week, selling high quality products at the proper retail price. We will launch next Thursday, providing there are no unforeseen technical hold ups. It will be very professional and will not be a discount site.
“We are the only industry that doesn’t get it when it comes to online selling. The game has changed. A website supports retail better and it is what the consumer wants.”
Taska is transferring all its stock to a new warehouse near the company’s HQ in Chelmsford, Essex, that will service sales. It is also making available a new DVD for download featuring a wide range of its products that includes the Sure Care line of nine carp items.
Taska was founded in April 2012 by Stephen Tasker and his father Ken, a former MD of Fox International. Its aim was to ‘redefine’ the way tackle is marketed and distributed in the UK, with good margins for dealers and fast delivery.
In 2015, Stephen Tasker acquired the Nutrabaits and Kryston companies to form a separate business called The Angling Group. Nutrabaits is now under different ownership and Kryston was sold to German company Ockert earlier this year.
“Kryston is going extremely well now. It is absolutely smashing it,” said Tasker, who is handling the brand’s sales and marketing in the UK. “We have also developed some new products with Ockert.”