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Swedish trade association changes name

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Fly dressing will have its own area at the Sportfiskemassan show in Stockholm next year.
↑ Sweden's Sportfiskemassan takes place from March 18 to 20 next year in Stockholm.

The Swedish tackle trade association and organiser of the country’s premier angling show, has changed its name.

Formerly Spofa Rod Fishing, the organisation will now be known as the Swedish Angling Trade in a move that it says better reflects its business.

Following a record-breaking Sportfiskemassan last year, the association is looking for another successful event in 2016. It already has 140 exhibitors booked for the Stockholm showpiece compared to the 125 who attended the last event in Jönköping. And it is hoping to break last year’s best-ever attendance of 14,810 visitors.

Major exhibitors at the show will be Normark, Bios, Abu Garcia, Guideline, Darts AB, Hunyard Berras and Sporting Fiske & Outdoor.

As in previous years the show will feature a big fish aquarium, alongside areas for spin fishing, fly dressing and kayak fishing.

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